AR Wear is a up and coming project led by New Yorkers Ruth and Yuval. AR stands for Anti Rape, and this is their big idea to give "confidence and protection" to women. They are crowdfunding their project using Indiegogo. The pants are said to give a barrier against the attacker, they are impossible to remove by anyone other than the woman wearing them, and also impossible to cut through. The incentive for the campaign is that is it proven that most rapists will be deterred by some sort of resistance and will lessen the chance of a rape taking place. But what is the real message here?