The whole Abercrombie & Fitch hoopla is rather old news now. If you've been living under a rock or perhaps lost inside the darkened maze that is the A&F store then I'll bring you up to speed: Mike Jeffries, CEO of Abercrombie & Fitch made the comment that they target the "cool kids" and "attractive" people, and that he doesn't wish anybody otherwise to shop at his store. Also, no fat people allowed as they only cater to those under a US 10. (Hello? Mike, frankly you're not very attractive nor thin, and copious amounts of plastic surgery hasn't helped.) He's since apologised for his harsh words. But there's still a big amount of backlash coming from the American public as well as celebrities.